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Whether you love it or hate it, social media is here to stay. In fact, it’s growing rapidly. The average American spends more than 37 minutes each day using social media. That is very valuable time, and businesses are clamoring to be in front of those consumer eyeballs. If you aren’t spending time Read More

Thanksgiving is very nearly here, and brands are already vying for consumers’ holiday attention (and dollars). Knowing how to effectively position your small business throughout the holidays can be tricky, but we’re here to help you through Thanksgiving. Social media posting for holidays can seem t Read More

If it’s hard to believe that Q4 is already here, we’re here to help. It’s not too soon to start thinking about how you want to market your small business for the holiday season Read More

With the spookiest holiday just weeks away, lots of people are looking for ways to incorporate Halloween thrills and chills into their marketing efforts. Holidays are a great way to engage with your audience, as well as piggybacking on trending topics. Even if your small business isn’t specifically Read More

This is Lucky, one of our beloved greyhounds. She is staring at this nearly empty peanut butter jar like it’s the most important thing in her world (only because it is). How does this relate to running a small business? Easy – who is the most important thing in your small business world? Your custo Read More

Writers are known for creating images with their words, and knowing how to craft copy that is engaging is one of the most powerful tools a writer can use in marketing their work. But images – and video – are increasingly powerful and more importantly – shared. Quote graphics are shared much more qu Read More

After you’ve written your book or even before it’s released, Facebook Live can be a great way to engage with your readers in a real time format that is modern and inexpensive. That being said, make sure your audience is using Facebook in this way so that you’re not inviting people to a party that t Read More

Authors are used to telling stories with words, not pictures. A highly visual platform like Instagram may seem daunting for those that aren’t typically communicating with images, but it’s a fantastic tool for connecting with readers. If you’re interested in taking advantage of what Instagram has to Read More

You spent a lot of time and creative energy in bringing your book to life, so make sure your digital marketing efforts also reflect that creative energy. As an artist, creating social posts that surround your book – and any events around its launch – will begin to flow naturally. We’ve outlined a f Read More

By exposing your work to a wider audience, you increase the chances of selling more books and telling your story to more people. In the past, books have been marketed in the same ways: bookstores, perhaps some print advertising, maybe a small tour of readings and signings. Now that traditional book Read More