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If your life’s passion is running a small business like a bakery, you know how important marketing is. Social media can help keep your fans coming back again and again, and encourage new business as well. Chances are you don’t have a lot of time to think about what you’re going to post on your soci Read More

Facebook pages for businesses create a great online space for engaging with consumers in a fast and personal way. But if your small business page doesn’t look great or worse – is incomplete – your customers and potential business may not find themselves ready to connect with your brand. Use these t Read More

Marketing messages are all around us, all the time. We are barraged with images, text, and sounds that are all meant to raise our awareness about an issue or sell us a product or service. Knowing how BIG the marketing world is, it can be hard to get your small business message out there to the righ Read More

Everyone knows the importance of goal-setting and creating benchmarks to help your business efforts produce the desired result. There are a lot of ways to measure if and how your social media and online marketing tactics are being effective. It can be overwhelming, and you may not need all of those Read More

Social media engagement can appear all-consuming. With mobile users now taking up much of the social bandwidth and everyone constantly connected, it can be hard to feel like you’re keeping up with the pace. Good social engagement can take up a lot of time if you let it. But quality connections with Read More

If you’ve been wanting to get into the social media game but aren’t sure if you can handle the plethora of platform options, this is the blog post for you. Your small business can get good business from connecting with customers via social media, even if you don’t have tons of time to commit to spe Read More

Sometimes social media can be your best friend when it comes to offering great customer service. Not only can an online customer service presence help save you time and your sanity, but it can improve the experience for your customer. These tips will show you how Twitter can streamline your custome Read More

Social media marketing is a truly fantastic way to get sales leads for your small business and to connect with your target audience. But something happens when small businesses decide they are going to “do” social marketing. They forget how to be social! They turn into marketing robots that only pu Read More

Your small business needs every leg up it can get when it comes to getting noticed online. Your content should be relevant, timely, shareable and ultimately add value to the reader’s experience with your brand. When a major event happens, jumping on the chance to connect your brand with that event Read More

Promoted pins on Pinterest are an advertising platform for your small businesses to reach a wider audience, raise awareness of services and products, and increase traffic to your websites. If you want to reach an engaged audience that is ready to purchase and plan future purchases, promoted pins ma Read More