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With new video apps popping up all the time and social media giants like Facebook adding its own video uploading service, it’s hard to ignore the trend. In 2014, the average mobile user spent 40 minutes watching videos on YouTube per session, and more than 6 billion hours of video are uploaded each Read More

Your small business marketing plan is all about getting the word out, attracting new customers and keeping the current ones, right? Is there any marketing tool that can do all three of these things? One of the most effective marketing strategies is to reach your audience where they are. But if you Read More

With beautiful images, interesting content and a visual format that can keep an audience captivated for hours, Pinterest is a social platform that has a dedicated user base. Check out these tips for creating the best possible environment for your small business to succeed on this platform. Read More

LinkedIn is a powerful networking tool for professionals who are also trying to make the most of their time. People use this social platform to connect with colleagues, create relationships with others in their industry and even get sales leads and development opportunities. The way your small busi Read More

YouTube has more than a billion users! And those users are watching hundreds of millions of hours of video every day. Want to get in on the action? These tips will help you save time and get your video in front of the eyes that matter to your business. Read More

In this installment of our “get the most of your social media time series”, we explore some features of Instagram and offer some tips on making it easier to post regularly Read More

Every small business owner wants to get the biggest bang for their time buck, especially when it comes to social media. This blog series will give you a deep-dive into individual social platforms and how using their unique features can give you a leg up in the social game. How do you make time for Read More

Every small business owner wants to get the biggest bang for their time buck, especially when it comes to social media. This blog series will give you a deep-dive into individual social platforms and how using their unique features can give you a leg up in the social game. Today, we’re looking at s Read More

Happy New Year! Did you make a resolution to get on top of social media for your small business? This post will point out five ways social media will be changing and growing in the coming year, and how you can best be prepared for what’s next. Read More

Whatever type or size of business you are running, developing your social media strategy can be a bit of a challenge. Non-profit organizations can often face specific challenges – whether it’s because of the involvement of volunteers, the specialty area in which they work, or just through a general Read More