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Social media is supposed to be a conversation, an engaging interaction online. Some experts say you should pretend that the people online are all standing with you at a cocktail party and that you should interact with them as such. If that’s the case, shouldn’t we be having a little more fun? Read More

It is easy to get overwhelmed by all of the different social media advice available online. Social media experts are all keen to give you advice on how to maximize your social media reach, how to ensure that each update you post has maximum impact and reaches your target audience. Read More

For many small businesses, the target market that you are trying to reach is those in your local area – the people who are within the immediate vicinity area of your store or within reach of your mobile operations. Read More

The holiday period is not only incredibly busy with social events and family commitments, but it is also one of the most challenging periods of the year in terms of managing your small business. Read More

As the pace of technology – and business – races forward, it’s easy to think that sticking to tried and true marketing tactics is the way to go. Some of these strategies and tactics still apply to how companies succeed today; filling a consumer need, knowing your audience, and reaching that audienc Read More

Many companies have complicated social media policies and don’t allow any employees outside the public relations department to even think about communicating online. Small businesses have an advantage on this front! Use these tips for the best possible outcome with your workforce on social media. Read More

If listening is one of the most important things your small business can do with social media, you should definitely be listening to what your competitors are up to. Whether it’s checking out their latest sales tactics or simply seeing how they word their social posts, here are some ways to monitor Read More

We all know that what you say online is important. Those words last forever in the digital world. How do you know if your posts are making a difference, both for your customers and your small business? Read More

You own a small business. Your customers love your product or service, and they tell their friends, so why should you mess with social media? Read More

If you’re posting consistently on Facebook, you’re way ahead of most of your counterparts. Now is the time to take your social efforts to the next level and fine-tune some things! While Facebook does a decent job of helping you with the items you share online, there is a way to build a great post t Read More