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It happens to every marketer. You want to reach a particular sector of prospective customers, but no matter what you do, your prospects don’t convert as much as you’d like. That’s what happened to me with an industry that was especially challenging to sell to.

I got through from the back door, w Read More

Every new year I like to think back to all of the articles and blog content I read the previous year, and compile a list of the best marketing tips and tricks that I picked up. Last year was certainly a great year for content marketing, and more and more companies began executing better researched Read More

When you start a new business, you begin by looking for profitable niches, in other words topics that people are interested in and willing to spend money in. This is very important because if there isn’t a sizable market for your topic of interest or passion then it will make doing business tough. Read More

Will influencer marketing work for any brand? The short answer is 95% yes (I created this statistic). But it all comes down to who you are reaching out to and how you communicate your intention with these influencers.

In this edition of Company Spotlight, Rick Carlile, founder of Aegora.com shar Read More

When it comes to SEO, keyword research plays a vital role. Not only it helps you increase your search traffic but also brings you more sales if done right.

Most of the bloggers struggle to increase their website organic traffic don’t do keyword research. If you are one among them, you need to st Read More

Scaling can be one of the most frustrating and rewarding aspects of being an entrepreneur and owning a small business. It’s frustrating because small business owners may find that they will have to alter their strategies as they grow, but it’s rewarding because the payoff is worth every ounce of bl Read More

Why do today what you can put off till tomorrow?

"This isn't important right now, I will get to it later." "This is too difficult, let's keep it for next week." "I need to be in the right mood." "I work better under pressure."

It comes in various forms (as above), but it has one name. Procras Read More

In this guest post my friend Dave Schneider is going to share in-depth how to find speakers for your virtual summit… even if you have no network.

Dave reached out and wanted me to take a look at his software NinjaOutreach, and I was very impressed after testing it for a bit. I’ve also stumbled a Read More

Great! So you made a sale. But don’t break into your victory dance just yet.

Now you have to get this customer onboarded successfully. Successful onboarding is the first step to getting customers to use your product and thus stay with you.

Businesses that succeed often have a strong onboardin Read More

Podcasts are a great way to get exposure for both your product and your brand. I like them specifically because you’re given the green light to be promotional and talk about yourself and your products.

Additionally, podcasts specifically don’t require any writing – simply showing up and being yo Read More