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Running a non-profit is hard (and before you ask, yes, I have been thinking about changing my name to Captain Obvious Jacobson). Resources are stretched pretty thin, and most of the time money is not allocated to advertising. So how is a non-profit supposed to grow its reach? Read More

Good intentions just aren’t enough on social media. When it comes to business and marketing, you have to bring your A game. You can’t afford a haphazard or questionable image. And if you’re the face of your organization, keep a tight watch on your personal presence online. Read More

Considering the time investment needed to sustain a blog, it’s likely you may have even given up after seeing anemic results. But if your blog isn’t working, there’s something wrong and a way to fix it. Read More

Even as the number of job openings in the U.S. climbed to the highest level in seven years, and the unemployment level dropped close to a six-year low, companies are having a difficult time filling those job openings. Read More

Loyal Harry Potter fans are ready for J.K. Rowling's new Potter short story. Are your customers loyal enough to jump on board with your new products? Read More

Everyone can relate to or learn something from Indiana Jones’ character—even your business. Here are six Indy lessons you can apply to leading your business. Read More

Technology gives you the opportunity to say a lot about yourself without saying anything at all. People can read between the lines to draw conclusions about your character—which, if you’re not careful—can be quite negative.
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In my many years of experience, I have found that providing these concepts in the workplace to our team yielded better results in customer service and profitability. Read More

Check out the fastest color psychology guide you've ever read. Feel free to print it out and keep it next to your computer for quick reference during your next design project! Read More

Evan and Melissa Roth are the husband and wife duo behind Roth Photography, a photography studio based in Salem, Oregon. Roth Photography specializes in wedding and portrait photography, but they have also found a unique niche in business portraits and commercial work.
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