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integrating social data can change your CRM from a glorified Rolodex into a tool that enables you to participate in customer-initiated conversations with interesting, relevant content.

What Are the Benefits of Social CRM?
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In the effort to bolster cyber readiness, too often organizations are faced with the reality that the attack surface is growing at a pace that makes it very difficult for the IT security budget and teams to keep up. To solve this, one can outsource some or all of those concerns to an MSSP (managed Read More

If you can get the right content in front of the right users, there’s no reason you can’t drive home conversions too. B2B companies can get great results with Facebook by focusing on their goals and crafting targeted, relevant ad campaigns. The key is to know your audience, listen to what they want Read More

If you want to ensure code maintainability over the long term, you should follow best coding practices and style guide rules. One of the best ways to achieve this, while also potentially finding bugs and other issues with your code, is to use a linter. Read More

In 2021, despite many technological advances, cybersecurity issues pose increasing threats to businesses. The COVID-19 pandemic brought on a surge as more people began working remotely. Read More

An in-depth guide to auditing your organization to comply with ISO 13485 standardization. The piece examines what ISO 13485 entails, who it's relevant for, and why your organization should work to achieve certification. Read More

I’ll posit that if not for Netflix’s unique approach to company culture, their technology choices would not have been possible either, and ultimately neither would their success. Read More

Advances in technology and data analytics have allowed for tremendous growth and evolution in personalization marketing. One of the best ways to get the most value from personalization is to leverage the data and insights generated through Account Based Marketing. This post dives into both and how Read More

An article examining the top account-based marketing tips for B2B brands for 2021 and beyond. It examines what exactly ABM is, why it's so important, and a number of novel tips to make it as effective as possible. Read More

Key lessons from the West Midlands Railway incident, and other common mistakes in employee phishing training. Read More