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To create effective online marketing strategies for the new year, you’ll need to look at the trends and changes that are poised to take off. Read More

Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.
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The year is 2017. If you’re a keen social media marketer, you’re already keeping a close eye on Instagram. The visual media giant has established itself as one of the prime social marketing platforms, arguably edging out old time favorite Twitter and close competitor Snapchat. Read More

Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front of the right audience. Use informative, unique, and interesting content to attract new customers. Make sure you are posting at optimal times for your target Read More

Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing is generally free, it can be Read More

So, are you making Pinterest part of the social media marketing strategy for your business?

If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries. Read More

Referred to as “the king of social engagement” by Forrester, Instagram enables brands to share photos and videos with fans on a platform that boasts an average per-follower engagement rate of 4.21%. As you create an Instagram marketing strategy for your brand, engagement should guide your plans for Read More

SaaS model just ruins if you are not able to get customers onboard and retain them. Learn these useful customer success factors to get your SaaS running.
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In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be able to fine-target their nich Read More

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you Read More