Ferdiepre13 submitted the following stories to BizSugar

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of Read More
Drop the quick fix mentality and adopt this one simple system to minimize mistakes and ensure success. Read More
Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.

Read More

Now Boarding on KLM: Facebook Messenger

Now Boarding on KLM: Facebook Messenger  - http://www.adweek.com Avatar Posted by ferdiepre13 under Social Media
From http://www.adweek.com 2024 days ago
Made Hot by: justretweet on April 1, 2016 6:03 pm
KLM is the first airline partner to be integrated with Facebook Messenger.

The airline has always been quick to embrace social media, enabling travelers to book tickets via Facebook and Twitter in February 2014 and often scoring well on Socialbakers’ Socially Devoted customer-service index. Read More
As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA. Read More
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More
On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual Read More
Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment. Read More
On Friday, you happily signed off Twitter, noting that you hit the 1,000 followers mark sometime that day. But on Monday—shock!—you sign back on to see that you’re now sitting at a paltry 850 followers. You lost 150 in a single weekend! How could that have happened? Read More

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