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I have noticed a lot more traffic coming from mobile platforms lately and it seems that the smartphone (or Internet in your hand) is something that can't be ignored. The growth in the market share of the iPhone as well as the continual replacement of the traditional mobile phones with Internet enab Read More

Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping the wings of this tech high flier. Read More

My free definition of marketing:Convincing people to want your stuff. Marketing is about creating desire. Marketing happens mostly in the mind of the consumer. Read More

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
A lean economy means many of your competitors have been knocked out of the ring. That's good news and bad, says Kevin Daum, a New York-based marketing consultant and author of the book, Roar! Get Heard in Read More

Smartphones are changing the ways consumers shop and gather information, and the growth in shopping-specific apps has accelerated this change. The flow of information has become real-time, empowering consumers and forever changing the shopping dynamic for retailers, February 9, 2010 Read More

Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities. Read More

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender. Read More

Facebook has taken the world by storm and, far from being nothing more than a way to keep up with college or high school friends, it has become a powerful tool Read More

Google may have ended linking “Places” to QR Codes, but I think there is still huge potential in the development of this technology. I first looked into QR Codes last year, as an enhancement to the boring old business card. Read More

A Book Review: How to Use Websites, Blogs, Social Networking and Much More

I found Jon Reed’s book to be a great online marketing guide and resource, and he really got me with the first words in his introduction: Read More