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Being a designer can be frustrating at times. Clients see and hear so many mixed messages about design, marketing, advertising, and branding. Sometimes those mixed messages wins against a designers training and understanding behind their advice on how to really brand an advertisement or a busines Read More

Being in marketing, you know on a daily basis it’s all about being creative. I feel the pressure in any marketing task, and I like it, actually I really enjoy it. I love being creative. I love seeing the results creativity can bring. Read More

There are certain types of businesses I know I am supposed to work with. We share similar passions and values, but we also have much to teach each other. We both believe we are on this planet to make a difference, and invest in what is good and right.
Over the past few weeks, I’ve learned a lot Read More

I was not a big fan of the 1st edition, so I was looking forward to the 2nd edition to see if it might be more succinct and easier to digest. Sadly, the 2nd edition is much like the first. But still, in this review, I will have a closer look at the hot chapters in this Social Media Marketing hand Read More

Hair and Beauty salons are very much a location based business. No one will drive for 45 minutes to go to a salon unless they are getting married and they want to go to the absolute best hairdresser. So based on the nature of the business, the website should have the same aim. Below I will list a f Read More

AB Testing, which is also called Split Testing, is becoming very important to businesses that realise that their website is their greatest tool on the web. Their website is the hub of all online activity, and usually exists to either obtain a follower, a lead or a sale. But how do you know what wil Read More

A Book Review. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More... Read More

There are those companies that get it – and prosper, and those that still don’t get it – and stumble. Strategic marketing is paramount to achieving long term and short term business objectives. If your marketing actions are not strategic you weaken the potential for better results. So it’s time Read More

When looking at followers, return on investment and social media success, it's clear to see that popstar Lady Gaga is a winner.  Some musicians and businesses dream of having that level of success.  But is it that Lady Gaga is doing something truly different with social media? Read More

If you know it's time to step up your marketing to a new level, you have a few options.  You can learn about marketing yourself, hire a marketing manager or coordinator, or use the outside services of a marketing consultant.  In most cases, hiring a marketing consultant is the better option, and he Read More