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The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! But if you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. Read More

When the Global Financial Crisis hit, Suzy Trotta, a real estate agent in Knoxville, Tennessee, USA, knew the recovering period would be very long and her business as she knew it would not be able to continue.  The buyers just weren't there any more.  So she had an idea - to start a blog... Read More

The opportunities for small businesses to incorporate video marketing in their overall strategy keep growing and growing.  But how do you know what kind of videos to make?  There are several options you may want to consider. Read More

Group buying websites like GroupOn and Spreets really took off by 2010-11, and suddenly these new types of websites looked like creating win-win situations. Win for a the business = getting a new client, and win for the buyer = an incentive to trial a new business to see if you’d like to return. Read More

Google still reigns when it comes to Search Engines on the web. And thousands of business pay thousands of dollars each year to help lift their business website to not only the first page of Google under their preferred search terms, but even the top 3 positions. Why is this? Read More

Email Marketing is such an important part of Online Marketing, especially for medium sized businesses who realise its importance and invest their time and money trying to do it right. Read More

Whether your event is for education, promotion or a celebration, there are certain elements which need to be managed to ensure the event is a success. Read More

On the 30th of March 2012, all Facebook Pages, which many businesses use to engage their customers and fans, will be switching over to the new Timeline. This is the same style of timeline used now in personal profiles. Read More

Don’t be afraid. SEO is not scary. But some SEO companies like you to think it is. However, whether you understand it or not, if you have a business website – YOU NEED IT. If you want to stand any chance of obtaining a good ongoing Google rank (ie to be on the first page of the Google search en Read More

The core of any business, is generating leads, which hopefully then will convert to paying customers. To generate leads, you really just need to get the features and benefits of your products or services in front of your target market in the best possible light. Read More