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When I heard Morgan Spurlock, the genius behind Super Size Me, was making a movie about marketing, branding and advertising, I was really looking forward to it. He has a great sense of humour and just the right cynicism to make an hour or so of watching pure entertainment. But somehow, with high Read More

Erjon shares his five social media don'ts that beginners often get wrong when they start social media networking on Twitter, Facebook, LinkedIn and on their Blog. Read More

Twitter is up there with Facebook and LinkedIn as one of the most popular and powerful social networks on the web. Not just for micro-blogging, Twitter can be an amazing business and professional engagement tool.I stumbled across a little infographic by @touchagency called "Twitter Facts and Figure Read More

We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or se Read More

Anyone in the marketing industry will know how competitive the term “Weight Loss” can be. There are millions of businesses and products trying to get their piece of a multi-billion dollar industry. So when a Gold Coast business came up with such a simple idea – if you want to lose weight then eat Read More

Social media can play an incredibly important role in helping startups in all fields raise brand awareness. By effectively using tools such as Twitter, Facebook, YouTube and blogs, brands can separate themselves from the pack, making their products and services increasingly attractive to customers Read More

The Gold Coast is home to more than 43,000 small businesses. This number is expected to increase as the Gold Coast continues to be one of the fastest growing regions in Australia. As a small business it is important to keep up-to-date with the latest news, events and general activities. Read More

Well it’s that time of the year again. To peer into the crystal ball and see what the future hold for marketing your business.

Which opportunities will bring the most leads in 2012? Which will push your business to new heights and sweep away those competitors? Let’s have a look at some foreca Read More

Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. And assisting to describe why Read More

Well, no, not really. He is more of a really good storyteller. And that is the premise behind his book that I read – All Marketers Are Liars. Read More