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This post analyzes three recent surveys of small- and medium-sized businesses (SMBs) and their use of social media in marketing. By most indications, use of social media by small business is on the rise and will continue to follow that trend throughout 2012. Read More

How one small business that sells footwear online uses Facebook contents to gain insight into why some products perform better than others. Read More

PRWeb. Help a Reporter Out (HARO). North Social. Engine 140. iContact. Small business owners, marketers and managers may recognize one or more of these products. But fewer people are familiar with the umbrella brand of Vocus. Read More

Easy and non-technical SEO tips for a small business owner. If you’re a small business owner, you’ve probably thought a bit about how customers find your website through search engines and maybe even the reputation your business has online. These are questions that hit the core of search engine opt Read More

This is an example of "Yelp Extortion" and why small businesses should not freak out over bad reviews. It's the aggregate that matters. Read More

What are the top marketing challenges -- and the solutions -- facing small businesses? In light of National Small Business Week, here's my take based on the pulse of our clients. Read More

This author shares a very compelling email from a small business owner that failed. It looks in hindsight and analyzes why it failed and the author uses this as a point to prevent others from failing. Read More

The saying “knowledge is power” can now refer to a consumer’s ability to know more and know faster. With this ability has grown an insatiable appetite for relevant and valuable information, creating a small business marketing challenge – how to attract consumers to your brand and keep them coming Read More

One day, the business owner decided to try to capture more sales through new marketing techniques he’d heard about from a friend of a friend. This person swore by his methods and the business owner had nothing to lose, so he figured, “what the heck, why not!” Read More

A chance conversation with a pediatric dentist and entrepreneur reveals insights into the challenges of small business in growing and marketing. This post explores how customer service IS marketing, hints at tips for SEO and responding to negative comments online. Read More