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If you’re doing SEO in 2012, you have to do it gently … quietly … invisibly.

Less is more.

I actually told a client within the past 2-3 weeks, “Stop worrying so much about SEO.” It was a situation where I felt the focus needed to be on the user, not the search engine. I think with an establis Read More

Consider this. You place an ad in the newspaper. One thousand people read the ad. And you consider it a success even though no one bought your product or service. Sounds silly, doesn’t it? Read More

PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then Read More

The military places an enormous emphasis on “counseling” -- 1:1 meetings between leaders and subordinates that define the tasks, conditions and standards. The same leadership principles are easily transferable to management in the civilian world. To that end, here are 10 tips for 1:1 meetings. Read More

Is there a difference between influence and popularity in social media? One pundit doesn't think so because tools to measure so-called social influence have trouble telling the difference. Further, he believes we shouldn't even ask the question. But you should -- and marketing depends on it! Read More

50 short and sweet small business marketing tips from the Diva Toolbox. Two of my favorite tips include:

18. Being better at something is not as good as being different. When you’re different, people will notice.

19. Use customer’s names on your website. People will always promote thems Read More

The current value of reputation management for the majority of individuals is somewhat debatable however what is not up for debate is that reputation management has become extremely relevant to small businesses. If you’re a local business that relies largely on word-of-mouth, a few bad Yelp review Read More