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As social media moves firmly into the mainstream, I'm beginning to see behavior from the early adopters described best as "unimpressive". If social media is an inclusive platform, is there really a right or wrong way to use the tools? Read More

Starting a blog can seem like a daunting exercise better left for another day. With increasing importance being placed on the commercial value of a blog, it's better not to leave it too long. Read this post for 7 tips to help you get started blogging. Read More

Determining the best combination of social media, blogging and SEO activity for your business can be daunting. Knowing where the online activity in your industry resides is a first step to solving the dilemma. Read More

Your eNewsletter is a valuable asset to your business. Are you getting as much benefit from it as possible? Read this post for some ideas on how you can get even more value from your email marketing campaign Read More

Much is written about using social media and content marketing to increase revenue and generate a larger customer base. What if you had all the customers you need? Would you still need a digital marketing plan? You bet Read More

Here's a great example of how a content marketing campaign that engages prospective customers and encourages them to take action on your behalf Read More

Do you have an RSS feed on your blog? I didn’t think I needed one but lately I'm discovering some great ways to extend the influence of my blog and generate a lot of traffic to my website. Read this post to find out how an RSS feed can help you do the same. Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More

What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More