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Surprising insight from new research shows one thing is always true; you can only go so far in predicting consumer behaviour. The way shoppers are using mobile devices is proof. As more information emerges about mobile shopping habits, it’s becoming apparent retailers need to have a universal strat Read More

If you're using social media to advertise or promote your products, you're still bound by the same consumer laws as any store. Surprisingly, you're also responsible for claims made by fans and followers. Read More

A new “cool tool” from Hubspot helps content marketers keep track of where their content is being shared on social media and how often. Read More

Content Marketing World Sydney delivered 3 days of valuable insight from top international content marketers and brands. Speakers were instructed to share as many of their secrets as possible and a whole lot of content marketing genius was spread around Australia. Read More

New research released today by the Content Marketing Institute confirms what I’ve long suspected. Australians have embraced content marketing in the biggest way and are working hard to implement bigger and better projects in the future. The Content Marketing in Australia: 2013 Benchmarks, Budgets, Read More

I’m probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I’m going to scream. Why? Because social media isn’t worth anything without content - unless, of course, your goal is to chit chat. I feel so strongly about it, I've Read More

Consumers are conducting their own research to help them make purchasing decisions. Your content can help them make a decision about your business. Read More

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services w Read More

Like most small business owners, I want to maximise every minute I'm at work. As a freelance copywriter, I would love nothing more than to find more time to write. A resolution to make 2013 more productive is already paying off and increasing my billable hours. Read More

So many people won't be considered for their dream job because of the way they present themselves online. A quick look at a Facebook profile is all it takes for hiring managers to move on. Taking positive action can prevent this from happening. Read More