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One of the hardest things about content marketing is getting people to understand the importance of investing in original content. While most organisations easily accept the concept behind a content strategy – using your expertise and knowledge to draw people to your business - getting content crea Read More

One of the most effective tactics for social media success is something hammered into your head for as long as you can remember. Find out why being nice might be the best thing you can do. Read More

Everyone knows content is an ideal way to set yourself apart. B2B and small business marketing expert Bambi Gordon argues content marketing is nothing until you have a sound marketing strategy to back it up. Read More

There's a new kid in Content Marketing town quickly gaining popularity. Learn more about infographics and get some great examples to inspire you to add the new 'must have' piece of content to your content marketing strategy. Read More

A blog is one of the best ways to reach a wide audience at a reasonable price. Still, it’s harder than it looks. Business bloggers often struggle to find time and inspiration when holding down a full-time job. This post details 12 ways you can encourage your favourite bloggers to keep producing gre Read More

When it comes to social media, who do you depend on for advice? An article in Computerworld magazine highlighted a common problem. A lot of organisations have no idea who should be responsible for their social media presence leaving them open to potential brand damage. Read More

Content marketers know one thing for sure. If you want to attract people and capture their attention, you have to employ one simple technique. This post tells you what it is and gives good examples on how to do it. Read More

The crucial element in well-run companies? Leaders who know what they believe in. What differentiates the true winners from the rest of the small business pack? Read More

Do you know how to recognise a SPAM comment on your blog? To avoid unwanted messages, it's essential to become familiar with the changing tactics of the SPAMMER. This post identifies 9 attributes of a SPAM comment. Read More

Every week we're being treated to new stories about how our personal privacy is being eroded in social media channels. Understanding how this happens is key to ensuring your social networking experiences remain positive. Read this post to find out 10 tips to help protect your personal privacy while Read More