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Do you know what the acronym WOEID means? Do you know why it might be important to your privacy? Your activity in social networking sites is being gathered in many different ways. Understanding how the data is being collected is the first step to ensuring your privacy. Read More

The downfall of Borders bookstores holds valuable lessons for small business owners. Losing sight of your core business and what made you successful can be the kiss of death. Read More

With breaking news happening in real time, how you react in your social networking sites could have a long-term effect on your brand. Do you have something to add to the conversation or are you committing social media suicide? Read More

Getting an assignment might seem like an opportunity to create even more work for a busy content marketer. When you let someone else assign you a topic or a project, the benefits might far outweigh the time invested in the original project. Read More

Social media is firmly entrenched in modern communication but personal privacy can quickly be eroded in social networking environments. Ascertaining your risk requires recognition about how the tools work and how we relate to people we encounter while using them. Read More

Do you remember the first time you felt uncomfortable when someone shared too much information about their personal life? It’s become common for people to compromise their own privacy. Often, they probably don't realise they're doing it. Read More

Is the design of your website letting you down? Good web content is essential to creating a marketing asset for your business. Even the best content suffers if the design isn't supporting your business. Read More

One of the biggest reasons businesses avoid adopting a social media strategy is fear of attack in a public forum resulting in brand damage. When it happens, it pays to take stock and examine the lessons learned from the experience. Read More

There are a lot of ways to get yourself in trouble in the Twitterverse. None of them are difficult to avoid if you take a moment to consider what you’re really trying to accomplish. Read More

Working on the principle of content marketing, drawing people to your business is the hardest part. Once you've got them at your door, make sure someone answers their knock. This post contains 5 things you might be doing to discourage new business without even realising it. Read More