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Have you ever had a song stuck in your head that won’t go away? Wouldn’t it be great if you could get your marketing message to do that? It’s not really the whole song playing over and over; it’s usually just a few lines of the chorus on heavy rotation. Short pieces of content can be just as valuab Read More

Last week the Content Marketing Institute (CMI) launched a new service on their website. CMI Pro is a free subscription service providing plenty of research for anyone working in the content marketing space. Read More

The B2B Social Media Landscape provides an excellent example of asset based marketing. Combining good content with great design, the infographic produced by Base One is a handy piece of content with the potential to become a long-term asset. Read More

Have you made a new year's resolution for your business? A Facebook post from an Australian company provides motivation to think about how you're going to ROCK your own business in 2011. Take the challenge! Read More

Balancing your professional image with your personal life can be a fine line to walk when it comes to social media. With more opportunities than ever to expose every detail of your life, is it really the best thing to do for your career? Read More

Have you been getting emails wishing you happy holidays? Of course you have. We all get them this time of the year. How many of them are sent by people you know and who know you? One thing I’ve noticed this year is an increase in the number of “Holiday Greetings” emails I’m getting from organisatio Read More

While it’s not exactly brown paper packages tied up in string, I do want to share some of my favourite blogs. I’ll forgo the “Best of 2010” and “Predictions for 2011” posts in lieu of what I consider to be the best content around. Some of them are well known, some only have small followings. In all Read More

What makes you pull a book off the shelf and look inside? Whether we like it or not, a book is judged by its cover.Can you get by with an attractive cover and let the content stand on its own? Does your long-form content deserve special consideration on the design front? Read More

A certain amount of mystery surrounds content marketing but, mostly, it’s just a lot of solving problems for people that want to improve their business. As all businesses move towards a publishing strategy – thanks to the internet – these confessions lend insight to others working with content. Read More

Consistently developing and publishing good content is the key to an effective content marketing strategy. The best content marketers focus on production and don’t worry so much about the mechanics and technicalities of every word they put down. Getting your content into the hands of the people tha Read More