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Writers have one weapon to entice readers – the headline. A key element to copywriting success is being able to craft a great title. If you struggle to hook readers with your titles, you’re going to have to come up with another tactic. Design is the way to do that. The better the design, the better Read More

In the age of digital, it's possible to become so efficient you miss out on a great way to get new ideas and inspiration flowing, Read this post to find one old school technique to help you when you're suffering from writer's block. Read More

Content Marketing for Small Business is a replay of a free webinar designed to inform business owners how they can use their knowledge and expertise to gain more customers and revenue. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More

A recent Christmas event in a major metropolitan city was full of marketing lessons. Promising a "magical show....and the grand arrival of Santa into the city", the event missed its mark, by a lot. While I suffered through the evening, I couldn’t help but consider the marketing lessons to be learne Read More

How do you feel about SEO? If prospective customers cannot find you when they’re looking for a vendor, the best content and most brilliant design languishes. For as much as I’d rather not think about SEO, it’s on my mind all the time. Read More

Have you ever considered how you could be getting long-term benefit from your marketing expenditure? This asset based marketing case study gives some great ideas on how to achieve it with your newsletter. Read More

Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media rabblerousers. Read More

eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More