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Good content is worthless if no one reads it. Good design can encourage someone to read a document they wouldn’t normally consider. A social media strategy can help turn your marketing expense into an asset for your company. Read More

Is it ever okay to call someone stupid? Read this post for a mini case study on how NOT to gain influence through your business communications. Read More

You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, spec Read More

How are you doing on your Google rankings? Are you spending a lot of money in Adwords and pay-per-click (PPC)? Do you wish you could get better SEO results and reduce your monthly spend on online advertising? Business has awoken to the fact that having an online presence is not enough. Your website Read More

The way your content looks is no longer a "nice to have". Design has the ability to draw people towards your content and encourage them to stick around. Until your content is actually read, it's not an asset to your company. Read More

With content marketing, the best words don't determine what will win attention. Here's the case for using design in your content marketing efforts. Read More

Twitter can be an unfriendly place when you're first starting out. If you're using Twitter for business, figuring out what to tweet about is half the battle. Read More

Wouldn't it be nice if your marketing budget was being spent on producing an asset for your company? n'What are the essential elements of asset based marketing? What benefit is there in adopting an asset based marketing strategy? Read this post to find out. Read More

The B2B Content Marketing: 2010 Benchmarks, Budgets and Trends reports holds special insight for the challenges facing small business. Read More

As a writer, I know original content is the most powerful way to gain influence and establish your authority. I’ve always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients happy. Lately, I’ve been feeling like something is missing in that Read More