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These are general best practices for creating a great site -- from design and coding elements to arranging content and calls to action on your page. The goal is to have a site that will please your visitors and the search engines. Read More

I started making money with Google Adsense over four years ago and honestly, I have a pretty good grasp of the problems that you can run into. I want to outline some of the things that can get in your way, and then provide you with some of the solutions I've been able to come up with. Read More

Inspired by Matt McGee's Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and also keeping up with the l Read More

Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything's a test in the beginning. And no matter how long your account has been running, the way to improvement is always Read More

Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we're working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber's hats to wear and which skill to call on for each situation is part science and part ar Read More

In fact, having this arrangement means that you can be more selective about the advertising you accept, or choose to forego it altogether. So here they are: Read More

In the video below I walk through all the steps you need for setting up your own Facebook ad campaign. Read More

A ridiculously simple 4 step process to building a custom b2b target lead list using ReadyContacts role based business contacts list building solution. Read More

Regardless of whether you are generating product customers or business partner or are building a consulting business, this class is for you! Read More

So what's unprofessional behavior got to do with real estate blogging supremacy? Quite a lot. Let me show you how through these 6 tips. Read More