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Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates Read More

With that in mind, here are nine tried and true selling techniques that fly under a prospect's radar, disarm cynicism, and yet still powerfully persuade. You can come to you own conclusions about their level of evil. Read More

7 Simple best practices to put a CRM data cleansing and data enrichment process in place to keep your CRM data healthy and get the best value from it. Read More

There is another copy cat site of google adwords to steal your log in data. Or to drop a Trojan into your pc and they can steal all your personal info or drop a virus that can destroy your pc. Read More

During a recession cutting costs is required, thus probably you will cut back on marketing spending too. Still history has proved that just during these times you have the best opportunity to promote your brand and products. Thus you need to investigate h Read More

So self-promotion isn't evil. Just another way to generate business. And it can be fun. Especially if you take an unorthodox slant, as you'll see from the following list. Read More

Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You Read More

If you're reading this blog, and haven't yet read David Meerman Scott's The New Rules of Marketing & PR, go out right now and get his book. When we first came upon his book, about a year into HubSpot's life, we called him up and said, we started a company based on your book. That initiated a wonderful, long-lasting relationship with David, whi Read More

Are you wilting in a market meltdown? If you're a real estate agent, there is a good chance that a daisy chain of financial disaster—collapsing housing bubble, wave of sub prime defaults, frozen corporate credit markets—has become your worst nightmare. Read More

Targeting bigger companies and larger deals can involve more pre sales preparation which often deters companies from trying them out over the simpler more reliable smaller accounts. Here is an option for those who still want to go after the big fish. Read More