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In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More

It doesn't need to be. Just follow these 7 practical steps to creating a great referral business and in less than six months you'll unlock a majestic mountain of fresh, ready-to-buy or sell leads. Read More

In business, especially internet marketing, your reputation is your life. Your business success literally hangs in the balance of public opinion. Once lost, your reputation as a good web citizen will be hard to reclaim. So please, take this network marketing tip to heart and avoid bookmarking spam (or any spam) so your internet network marketin Read More

Let's observe together these 10 RSS subscription box designs and draw conclusions at the end upon the DO's and DON'T's. Read More

1. In Google Webmaster Central, if I change the crawl rate, how soon does that take effect? Will Googlebot obey the new crawl rate immediately? Read More

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. Read More

Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can't really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create. Read More

Last week I decided to find some quality Australian blogs to subscribe to. I used a newly compiled list of Australian Marketing Blogs that Julian Cole put together as the basis for my search. I was excited by the quality of some of the blogs on that list - but it struck me as I surfed through the list that there were three frustrations that I had Read More

Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it up with steak or you will not be able to keep your customers at the dinner Read More

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise. Read More