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Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

Visual branding has become the holy grail of marketing. Inbound marketers are adding relevant images to the website. Outbound marketers are selecting email templates carefully to impress recipients. Read More

Content marketing is much more than writing great copies and having people read them.

Content marketing is insisting readers to turn into buyers, without visibly insisting them. Read More

Brands acknowledge the importance of engagement in every marketing touchpoint. Visitor engagement is at the core of generating leads. Customer engagement is necessary for client retention. Read More

Mistakes still stand between B2B brands and their impending success. It’s easy to avoid rookie mistakes related to blogging and social media. But the more serious ones…the ones I am going to discuss here are a bit difficult to identify. Read More

While a drilling equipment manufacturer may have a hard time finding customers from social media, an online shop or a digital art exhibitioner can bag too many fans and followers. Read More

For most bloggers, the sole purpose of blogging is to earn money. That makes sense. Why would they invest their time and resources if there’s no productive outcome in the end? But, blog monetization is a humongous task. It’s humongous because bloggers have limited opportunities to earn money. Read More

Startups prefer online promotion over offline promotion because the former is cost-effective and yet often has shown definite results. Because blogging is the default window leading to online promotion, more and more brands are getting into it these days. Read More

Advertising can bring you quick success. That’s the reason it’s still in vogue and will continue to be so.
Small businesses need to shrug off the preconceived notion that advertising is uber-expensive. Read More

For better brand recognition, companies are leveraging social media and content marketing. Content marketers everywhere are following social media advice from experts.

The smart marketers are addressing social media and content marketing jointly, not separately. Read More