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Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail. Read More

Fashion startups are following innovative promotional strategies. Some are creating platform for sustainable fashion, some are letting fashion lovers rent expensive designer clothes, and some are creating member-only zones for designer garments. Read More

Brands have been tapping into social media for a long time..but often with a flawed approach. And what’s even worse is that they don’t realize it. As with all mistakes, the first step is always becoming aware of them. Read More

There’s a rumor that digital advertising is losing its ground. Is it only a rumor or is there any truth in it? Let’s find out. Read More

By marketing, we understand marketing for profit. However, marketing is not necessarily restricted to profit; there a parallel and that’s marketing for nonprofit. Read More

Content curation is gaining ground steadily and many content marketers are adopting it as a strategy.

Creating original content

The famous 80/20 rule recommended original and curated content to have an 80:20 ratio, which is why curated content has never been as endorsed as original content. Read More

Visual content marketing is essential for better branding. Text-based content is losing its apeal and being replaced by visual content. The biggest advantage of visual content is … Read More

Content marketing is slowly taking over Search Engine Optimization. The takeover has changed the definition of high-quality content.

High-quality content is no longer defined in terms of the “wow” feeling that it generates. Read More

Cinemagraph is among the hottest fads in the design industry. If we just go by the definition, a cinemagraph is a still image with one or more moving areas to it. In reality, however, cinemagraph is more than this cursory definition. Read More

Getting success in digital marketing depends on content quality. Businesses have rightly put content creation in their priority lists. Some have even made their entire marketing strategy centering around it. Read More