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Facebook is the lifeblood of social media traffic. If it works for you, you have it all. If it doesn’t, you have to do all to get it worked. However, today, the process of acquiring Facebook traffic is neither simple, nor quicker than it used to be in the early days of Facebook’s popularity. Read More

Business productivity and business success are linked. Productivity begets success. As the productivity level drops, the odds of success are reduced. In the age of digital communication, technology decides a business’s fate. Putting technology aside means risking the business’ future. Read More

Forget about all other digital marketing trends that you have known so far. Social media is the single biggest trend of 2016! Read More

Every blogger dreams of getting traffic – the more, the merrier. However, the law of diminishing return taught us when quantity increases, quality suffers. This holds true for the blogosphere where over 2 million blogs are published each day. Read More

Every social network has something unique to it. Facebook is unique for its “Like” button, Twitter’s uniqueness is 140-character long blogs and LinkedIn is unique for being the first professional criss-cross. Pinterest is an online pinboard; a visual catalog where images can be virtually pinned. Read More

The old technique of keyword stuffing your websites (plugging targeted words everywhere you could unnaturally to boost rankings) unfortunately is no longer viable to get to the top of search rankings. Search engines nowadays are far smarter! Read More

It’s very rare that someone will buy from a website without doing even the smallest amount of background research beforehand. The majority of people will instantly look to see what others say about you and if you’re trustworthy enough to pass over their card details and get a good service. Read More

Today, digital customers are the biggest influencers and frequent buyers of any product you sell online or offline. With the emerging trends of online shopping and consumers using digital devices, the chances of retail sales conversion have also increased exponentially. Read More

Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the reality. Read More

Taking the first step is difficult for startups with a shoestring budget. Companies with a firm footing have multiple leverage to ease the sales process whereas startups get bogged down by the difficulty of finding qualified leads. Read More