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Besides the obvious which we all probably already know: that content marketing’s importance is paramount for brands today, changes in other aspects of the digital landscape further fuels this exponential growth. For instance, with the launch of Google’s latest hummingbird algorithm late in 2013, th Read More

Everyone knows that a consistent posting strategy is key to winning on Facebook and Twitter. What people don't always seem to be clear on is what, when and how to post. The truth is that there's no one-size-fits-all approach; your posting strategy must depend on your social media goals. Read More

This infographic from Wheelhouse Advisors makes 10 major predictions for the world of marketing in 2015, including the continued rise of content, a greater emphasis on the use of marketing data and an increased focus on mobile. Read More

Did you know that 79 percent of businesses who had a Facebook cover redesigned reported increased engagement in likes (78%), comments (32%) and website sales (11%). And that redesigning your social media page improves your likelihood of success by 130 percent. Read More

Did you know that from late November through December, retailers usually make about 20 percent of their entire yearly profile.

As a small business owner you don't want to miss out on this peak season.

Take a look at this infographic from Gryffin Media that illustrates how to optimize your Hol Read More

Twitter offers a wealth of ways for brands and customers to connect, and here's the data from Exacttarget on what's working best. Read More

New to Ello.co and not sure how to format your posts?

Use the chart below, that will serve as your quick guide to the various markdown codes that can help you get more out of Ello. Read More

Content Marketing Institute and Brightcove conducted a survey of 1800+ B2B marketers to learn how they use content as a part of the marketing mix and the result is the infographic below. Read More

This infographic from 360i presents a detailed overview of top 8 social media sites (including Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Vine and Google+) that will help you decide which one is right for your company. Read More

Long ago, communication began with simple hand drawn imagery. Through the years, we've evolved to more advance forms of communication, and yet thanks to, technology, internet and social media, we've shifted back to images as a method of communication. Read More