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“80% of SEOs and marketers do keyword research wrong.

"They plug in a main keyword to Google’s Keyword Planner, download the results, and then start sorting through them in a spreadsheet.

"But here’s the thing: literally thousands of other marketers have already searched the exact same keywor Read More

If you forgot to create a marketing strategy for your course, don’t feel bad. You’re definitely not the first person to create a course before they created a plan to market it. We’ve got you covered.

This article contains 55 proven ways to market your online course so you can start generating sa Read More

Visuals are a critical element to successful content.

In this article, Daniel Tay of Piktochart provides 10 examples to try to accelerate the growth of your marketing. Read More

The AdWords quality score has been shrouded in Bermuda-Triangle-style-mystery for far too long. SPOILER ALERT: It’s real.

For years however, people have been obsessed about quality scores and ways to improve them. And rightfully so.

If you want to improve conversions, lower costs, and make mo Read More

Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

Sujan Patel outlines 7 ways to craft the perfect outreach email.

In this post, you'll learn how to:
1. Know Your Audience
2. Learn what they’re most likely to respond to
3. The “Do’s” of the Perfect Outreach Email
4. The “Dont’s” of the Perfect Outreach Email
5. Nail the Subject Line
6. Ar Read More

Like any piece of content, people won't magically come to your infographic just because you created it. You need to get it into the hands of the right people.

In this article, you'll learn:
1. How to find and pitch influencers who talk about the subject of your infographic
2. How to make sure Read More

Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. Read More

According to Harvard Business School professor Gerald Zaltman, 95% of our purchase decision making happens in our subconscious mind.

Therefore, reading something as simple as a product description can influence a consumer’s behavior.

Here are nine techniques to upgrade your product pages:
1. Read More

There are multitudes of things you might never thought about, that are slowly crippling your conversion rates and your business.

Heed this advice, or suffer the consequences. Read More