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When you create content, how long do you spend creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split?

How about 20% creation, and 80% promotion? Sound farfetched?

Well, this is the rule that Derek Halpern Read More

So, you want to meet next quarter’s sales goals? You’re not alone.

According to MarketingSherpa, “57% of B2B firms identify converting qualified leads into paying customers as a top priority.”

To gain more clients, focus your efforts on making small changes to lead to significant increases in Read More

Have you ever heard it said you should spend 20% writing content and 80% promoting it?

When I first began blogging, I started sharing it with my friends and family on Facebook and Twitter. It went nowhere.

In this how-to guide, I want to show you a “hack” I used to gain an additional 509 shar Read More

New research has come out answering once and for all: the optimal length of a blog post and why it matters. Read More

Creating great headlines can become tedious. You spend hours striking your head trying to write the best copy.

Finally, you come up with a fancy title, but for some strange reason it seems like nobody cares.

Sound familiar?

Here are 15 hacks to come up with killer headline ideas within MIN Read More

You’ll agree with me when I say: People love to get problems solved fast.

That’s why adding a live chat to your website could dramatically increase users’ satisfaction and sales.

Would you believe one client using an A/B test earned over $20,000 just by adding a simple live chat widget?

No Read More

Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

In just five short years, the amount of content we consume over the web has increased 105%.

When it comes to content marketing, you control the cost and, within reason, you can spend as little or as much as you want and still get results.

This means that whatever the size of your company and Read More

Customer service is absolutely crucial to your business, more than price and selection.

Customers expect you to be:
- Honest
- Courteous
- Knowledgeable
- Trustworthy
- Positive
- Appreciative

Learn how to train your staff to do this and more. Read More