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Tesco Mobile has one of the cheekiest Twitter feeds around, and it can be tempting to follow the lead of this company and use humor in your own marketing programs. You might gain exposure in the process, but I also think that you could experience a little backlash if you go too far. Read More

Small businesses have a number of social media channels open and available for marketing purposes. Google+ is just one option, and while it might be quite helpful, there are also some hidden dangers involved. Read More

Google's Matt Cutts put the business world in a panic by suggesting that guest blogging would result in search engine penalties. Respectfully, I disagree. Read More

Every company makes an error from time to time. Learning how to say "I'm sorry" isn't as easy as it might seem. Read More

Small business owners need to do more than simply sweat about the message they're trying to deliver. They also need to develop the right tone for that message. Read More