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The whole point of Instagram is photos. Your photo is the real purpose. Therefore, it’s important to create great photos in your stream. The great thing about Instagram, is that it gives you most of the tools you need to create stunning images every single time! Read More

I was scrolling through Facebook last week and I came across this post from Lexus. Immediately, I got excited! Granted, I wasn’t excited so much for the content but for the way in which Lexus utilized a customer post for their own genius marketing post. THIS is what good online marketing looks like Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

So you’re on social media sites and you may even have a blog. Great! But I ask you one simple question: Why? Why are you here? Why are you using these sites? What is your end goal? What are you doing here? Read More

When it comes to blogging, we all inevitably find there are those days where we just plain don’t want to write. Even the most seasoned bloggers experience these days. To be honest, I’m writing this blog because I’m having one of those days… Read More

The baby boomers are being replaced. I’m not saying advertising shouldn’t still target this demographic, but it’s time to start thinking about the future. The millennial generation is the largest generation of all time. They are larger and more influential than the boomer generation ever was. Read More

You’ve probably heard the advice time and time again that you need to be consistent online. Whether it’s being consistent across multiple sites or just posting on a consistent basis. If content is king, consistency is queen. Read More

How does one decide what career they will have? Do you look for a dream job or just any old job? What are your talents and strengths? All of these questions factor into deciding what job you take and what direction your career will go. So how do you know if you should be social media manager? Read More

What’s your standard for determining if a blog post is “good”? There likely isn’t a specific answer for this – it’ll depend on you, your brand, and your target audience. However, there is a good gauge by which you can measure your content: Does it deserve a “thank you”? Read More

We all know that as we get older, the things mom used to say actually have some relevant application in life. I started thinking about some of the things moms always tell us when we’re kids. Here are 10 pieces of motherly advice that you can actually use to strengthen your social media strategy. Read More