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My Facebook business page is separate from my personal page. It’s a business page. And I treat it as such. Think of it like an office. I “dress” professionally & speak a little more cautiously. I post information for my followers & keep the tone optimistic and professional–just like I would at work Read More

You’ve been reading and learning about how best to create engagement on your social media sites. You have a great style of post that is creating great engagement. You think you’ve hit the jackpot. Now you’re using this style post more frequently. But then engagement drops off. Read More

You’ve probably heard lots of talk about the benefits of scheduling your social media posts. Many small businesses though don’t use scheduling tools like HootSuite and rely on good old fashioned manual posting. Last year, Facebook introduced a scheduling tool that many still don’t know about. Read More

Blogging is one of those terms that can seem daunting or misleading. You probably have a number of reasons to explain why you (or your company) doesn’t have a blog. Whatever your conceptions are, you need to be blogging! Read More

There are countless books and blogs about Twitter etiquette. Some say you should follow everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. This post is about why I WON’T follow certain people. Read More

In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. Like most things social media related, there is no standard rule to tell you how to handle these situations. Read More

Earth Day is Monday, April 22. This is the day set aside every year to address and find ways to reduce the negative impacts and hazards that harm the environment. This is an internationally observed event and you may want to find ways to incorporate it into your social media strategy. Read More

The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that purchase these followers to look popular but don’t do anything productive on their sites. Read More

You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should be for the end result of making money – or sales. Read More

For me, it’s the constant need to learn from the best and be surrounded by other people with similar passions. Speaking to these people and learning from them is so motivating to me and continues to push me beyond what even I expect myself to be able to accomplish. Read More