When San Mateo, Calif.-based Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content marketing was the top go-to-market priority for 2013.
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Jessiezubatkin submitted the following stories to BizSugar
Altimeter: Feeding the Content Beast requires building a Content Marketing Organization
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 4013 days ago
Curating Content to Help Create Conversation in Online Communties
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 4013 days ago
BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated content to help keep a healthy stream of relevant content flowing into each of the discussions.
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How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 4019 days ago
In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI Internatio
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Content Curation: Copyright, Ethics & Fair Use
Posted by jessiezubatkin under Online MarketingFrom http://www.contentcurationmarketing.com 4026 days ago
Made Hot by: Chaos on April 25, 2013 2:03 am
The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is how “How can you use other people’s content? How does that work with copyright, fair use and more generally ethics?” This is a topic that I have covere
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Content Curation Guidelines for Where to Share
Posted by jessiezubatkin under Online MarketingFrom http://www.curata.com 4033 days ago
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
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Content Marketing Strategy: Balancing the Content Flow
Posted by jessiezubatkin under Online MarketingFrom http://www.business2community.com 4054 days ago
Made Hot by: PMVirtual on March 28, 2013 6:46 am
In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Below are a few guidelines that will help you make an informed decision on how often to post content for your business.
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