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A White House plan to boost the nation's sagging economy will do little to help small businesses over the long haul, critics say. The proposed plan, which includes up to $145 billion in temporary tax cuts, is aimed at encouraging business owners to "expand their operations, create new jobs and inject new energy into our economy," President Bush Read More

Small-business lobbyists on both sides of the aisle will do their best to keep health care reform near the top of the next president's agenda. The difference, it seems, in this election: They are looking to compromise. Both sides have come a long way since 1993, when the United States' largest small-business lobbying group, the National Feder Read More

Employers are putting an increasing focus on employee personality to ensure that they can work within the team framework, and have a better understanding of the job requirements. An excellent write up in the SeattlePI goes in detail on the subject, and is something that I have noticed that more and more clients are doing. They want people who can Read More

About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002. Read More

The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo Read More

The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More