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Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Instead, they are looking for a more value-led approach to content.
At the same time, consumers are no-longer passive armchair spectators. Read More

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. Read More

Any business that wants to thrive locally must get very, very good at local SEO. In other words, they must show up on the mobile device in maps, they must show up on the laptop in the “Google 3-pack,” and they must have a credible amount of reviews and social signals to convert the click to a custo Read More

Google's new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is.

Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. Read More

Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth. Read More

In this post, I’m going to share my experiences with Evernote and OneNote, compare them, and give you an idea of how I get value out of them as a writer and note-hoarder spending all my waking hours on a laptop.
Read More

If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.

To marketers, logged-in users are the online equivalents of gold. Read More

Last year, the number of emails sent and received totalled over 205 billion.

The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Read More

Remote meetings can be terrible. They’re the “chores” of the workplace. Whether it’s technology crashing or a user not being able to connect, you’ve probably been in a video chat that you considered a total waste of time. On the upside, meetings are helpful for teams to stay connected, brainstorm, Read More

Application programming interfaces (APIs) are everywhere around us today. Just think – every time you “like” a post or send a friend request on social media, you are talking to an API. But until recently, it was primarily software engineers who were responsible for understanding APIs. Nowadays, the Read More