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By 2020, Gen Z will account for 40% of all consumers, making it more important now more than ever to successfully connect with and engage this generation to create life long relationships. While many brands invest in Millennial marketing initiatives, with Gen Z, everything is going to get even craz Read More

People with ‘customer success’ in their job title haven’t been around for very long. They’re kind of like sales, but not focused on selling. They’re a bit like support, but don’t deal with just any old tyre-kicker.
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After years of controversial opinions on the topic and steady debates for the pros and cons, remote work is on the rise and appears to be here to stay. However, even within companies which fully accept remote work, there is often a degree of reluctance to bite the bullet and go fully remote. If est Read More

You’re afraid that they’ve moved on. Aren’t you?

Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Read More

Twitter launched a redesigned application for Android users, which aligns with Google’s Material design. In the process, Twitter included three changes that it said will make its app easier to use.
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There are many ways to boost the effectiveness of a content marketing campaign, but one way I very rarely hear mentioned, is a split test. Want to know more? Read More

In today’s email-centric work environment, you have to make sure you’re on top of your game.

But that’s easier said than done. You likely use email to manage customer relationships, talk to your team, network and manage your to-do list. Keeping up with everything makes it all-too-easy to drown i Read More

Earn more sales by solving these five obstacles blocking your SaaS conversions. Want more conversions?

Well, it’s possible.

However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience.
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Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Instead, they are looking for a more value-led approach to content.
At the same time, consumers are no-longer passive armchair spectators. Read More

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. Read More