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A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.

Understanding your target audience is important. Knowing your goals is important too. Design is important.

But slapping a design on some p Read More

It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a good niche. Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoida Read More

In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website.

Is that it? Nope. If your w Read More

So you might have noticed a few changes to Google Maps recently. Specifically, have you seen the “See Inside” button popping up on local listings?

Business listings here in Frederick, MD, such as Adventure Park USA, Hood College and the National Civil War Medicine Museum, now come with a custom Read More

SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that.

I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO.

Here are my slides… Read More

Google has been sending out some notices lately about robot.txt files. Google is advising any website’s with older robots.txt files that block CSS or JavaScript to update their files.

We’ve already had a few clients inquire about this. Mainly, these are clients with older websites that haven’t b Read More

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with potential customers and partners – but first, it has to engage its audience.

The writer with a knack for writing attention-getting headlines faces the daunting task of Read More

Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your brain into a post. Sometimes, the best ideas come from a conversation.

Think about the phone calls or conversations you’ve had with experts in your company, colleagues, or even clien Read More