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There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot—better get your a/c fixed.” Pretty clever I m Read More

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help you get started: Read More

When choosing the colors of your business and the ensuing web site, blog, marketing campaigns/materials, don't just pull out a color wheel and spin it to win it. No, you've got to put a little more thought in than that. Believe it or now, there is a big psychology game when it comes to colors, products and buyer behavior. I'll put it to you anothe Read More

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what's in the budget. After all, it's easy to look around and find lots of companies that have beautiful Web sites that cam Read More

Virtually every single small business or entrepreneur carries his or her entire life on some computer or laptop. Whether or not this is a smart idea, it's a fact and one that can't be denied. But like everything else in life, stuff happens. Computers are prone to crashing. Everything from virus attacks and theft, to natural disasters and hard driv Read More

Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo. Read More

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it's a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More

Following is the recap from the #smbiz Twitter chat on Virtual Assistants for small business. Special guests were @mmangen @virtualraven @dawntrenee @tara_nelson. @smbiz Q1 Explain what a virtual assistant is and why they can benefit a small business? #smbiz Read More

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn't. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relation Read More