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The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More

When Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care decided in January of 2009 it was time to grow his business, one of the first things he did was launch a social media marketing campaign. One year later, Glazer's Rockville, Md., optometry office is a blogging and tweeting pro, and the results have been nothing short of spectacular. Read More

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. Read More

If and when you ever find yourself in a crisis situation, the best thing to do is come clean, admit your mistakes, apologize, and talk about the steps you’ll take to make amends. Most important, though, is that you must truly show a sincere compassion for those you’ve hurt. I’d rate Tiger’s “performance” during his public apology as a C+ since I wasn’t convinced that his statement came from the h Read More

Despite the tough economic times, conventional wisdom in the small-business marketplace holds that there is always a market for good businesses. One such business is this niche manufacturer of specialty lighting and related products that has continued to post profits right through the recession. Read More

Start-up lessons from Google Buzz. When it was first launched, business pundits crowed about the brilliance of Google Buzz. Jason Calacanis called it "brilliant. Like ground-breaking, game-changing brilliant," declaring that Facebook had "lost half its value." The one problem: While Buzz made a lot of sense as a business move--a way to compete with startups like Twitter and Tumblr--it didn't make Read More

Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. Read More

Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More