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An old marketing adage tells you to "fish where the fish are." If you're a B2B marketer, then LinkedIn certainly offers a huge network of fish. Here are some tips on using the network to get customers. Read More

Many businesses spend time thinking about new marketing programs to reach customers. In reality, there are existing customer touch points, such as monthly bills or invoices, that provide an easy way to sell more to existing customers. This downloadable guide will explain this concept in more detail Read More

Local search should be one of the first types of online marketing that a small business uses. Not only does local search ensure a business' message is seen by qualified potential customers within a certain geographic area, but it also enables superb measurement of the return on that marketing inves Read More

Are you using all of the valuable data at your fingertips? Site search data is an often-neglected source of insight for your business. This article shows a couple of simple ways to use your site search data to improve your site's design and to boost the value received from your marketing content. Read More

This downloadable guide will provide some ideas on how small business owners can start to frame their own customer loyalty programs. There are some simple concepts that will enable your business to start quickly and generate more revenue from its best customers. Read More

Here's a good post about how law professionals are using QR codes to represent and grow their practices. It's part image building and part practical marketing where they give potential clients more choices around follow-up communications. I actually met a patent lawyer online who said that the prim Read More

So far, well over 2,000 people have attended our "Getting Started With QR Code Marketing" webinar series. You too can benefit from learning about how QR codes marketing can benefit your business. The recorded version of the webinar is at this link and you can view it whenever. Just let us know your Read More

Pinterest is all the rage at the moment. Like all new consumer social tools, businesses quickly ask the question about how they can use the new channel to better sell to customers. Here are a few quick tips on deciding whether Pinterest is right for your business' online marketing programs. Read More

QR codes are more than a great way to start testing the use of mobile marketing to grow your business. They're also a great way to grow your marketing list. Coupons and other valuable offers can help get customers to scan and provide their email addresses in exchange for future offers. This article Read More

Here's a recorded webinar featuring Melinda Emerson - The SmallBizLady. Melinda explains the importance of strong customer relationships to businesses and provides several tactical examples (including real case studies) of how small businesses can better use email, social media, mobile, direct mail Read More