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A regular schedule is an important part of any marketing program. That's especially true with social media where your customers can become accustomed to seeing updates on a regular basis. Here are some tips on setting up a social media schedule for your business marketing programs. Read More

There are plenty of best practices around email marketing for a reason. It's a structured marketing channel that requires discipline and experience to succeed. Here are five easy things to change/avoid to start getting more production from your email marketing initiatives. Read More

Are you delivering real value in your customer communications? This article offers some tips to help ensure that you offer a compelling reason for customers to open your marketing emails, social media posts and other communications. There's no magic formula, but rather just common sense on offering Read More

Employee retention is one of the critical aspects of building a small business. It's almost impossible to gain your footing and work toward stability, if you're constantly turning over employees in key positions. This article offers some tips on keeping your best employees happy and at your busines Read More

The attached article references an extremely important survey for small business owners. The survey found that only 15% of consumers questioned had not used the Internet to find a local business. 27% of consumers admitted to using online reviews when evaluating local businesses.

The study also f Read More

The question is no longer WHETHER your business should be using Facebook. The question is HOW your business should be using Facebook to connect with customers.With 8 out of every 10 online minutes spent on a social networking site (look where we are right now), small business can no longer afford n Read More

For a business to succeed, it's critical that it have a keen understanding of the needs of its customers. Gathering customer feedback can take many forms. The attached article offers a few forms of feedback to consider. Simple surveys and customer comments can be very easy ways to gauge a customer Read More

If you're like many of the marketers I know, then your first reaction is one of personal offense when one of your email subscribers opts out of your list. Criticism can be tough, but it also presents a valuable learning opportunity. The attached article shares some ways to analyze opt-out data to i Read More

QR codes are popping up everywhere in the retail shopping experience. Companies such as Best Buy, Toys `R Us and others are making QR codes part of the everyday shopping experience. Here are some best practices for using QR Codes to motivate retail shoppers. If you own a retail business, then this Read More

A regular email newsletter requires a significant amount of thought and planning. Having relevant content and product offers is never easy. Many businesses actually stress over identifying content for email newsletters. The attached article shows how an ordinary calendar can provide inspiration for Read More