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Here’s the catch, in trying to please everyone you end up pleasing no one. There isn’t a product, service, or blog which would suit each one of us. Today just a few words about reader persona. About an imaginary character, a made up man, a person, who reads what you write about on your blog. Read More

There isn’t a product, service, or blog which would suit each one of us.

Here comes the concept of buyer persona. An imaginary character, a made up person, someone, who buys your products or services. Read More

You may like it or not, but you will have chargebacks in your web business. I’m sure about that.

Even if there is no chance to reduce the number of chargebacks to zero, there is a couple of tricks that could reduce it to minimum.

Let’s have a look at them. Read More

Pricing page is one of the most important pages of your SaaS website. That’s the place where people decide if they want to use (and pay for) your service or not. Read More

I've just looked through my notes and I've found 10 (not so new, but still very interesting) articles, that every entrepreneur should read. Read More

Do you know anyone who is trying to sell umbrellas in rain? That's what I call a great business sense Read More

Try to recall how it was, when you had to do homework. When did you start to do this? One night before? Two nights? Probably not earlier. Read More

When the dust has settled after the battle - we can analyze this act. And... what's really amazing, we can easily find the features of a good manager in it. Read More

Most of not so advanced entrepreneurs think that they could be project managers and entrepreneurs in the same time... Read More

People think that having a company is a really easy. That everybody can have a company, because it’s not a problem to manage a one-person company. That’s a bullshit! Setting up new firm is easy. Paying taxes is easy. Having company? No. Why? Because having a one-person company is a myth. Read More