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Imagine if your support staff had no set guidelines for handling a ticket.

It would be like you pulled in a group of random people from the street, sat them down at the helpdesk, and expected to see a job well done. Read More

As a contemporary business owner, your tech team are a vital component in the overall success of your company. It can be a challenge to build your own technical team and manage it accordingly, especially if you’re a start-up and just beginning your tech journey. Read More

A sales page lies at the end of the conversion path.

When a prospect arrives on that page, it’s the result of a lot of planning and hard work.

So the next part really sucks. Read More

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Read More

Tapfiliate is cloud-based affiliate tracking software. It enables you to create, track and optimize your affiliate marketing programs. Read More

Do you wonder how fellow marketers are using social media?

Wondering if you should focus more on ads or bots?

In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts.

This industry report also shows you how marketers’ organic Read More

Google AdWords is implementing a new policy that will prohibit ads promoting bail bond services. This policy will come into effect July 2018. Read More

What are the quick, simple, and maybe a little “weird” productivity tricks entrepreneurs use to get more done?

Check out these "weird" but definitely cool productivity hacks that you can test today. Read More

Do you use Instagram story highlights?

Wondering how to make them more recognizable to your followers?

In this article, you’ll discover how to change your Instagram story highlights cover from the default view to a branded cover image. Read More

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. Read More