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Jidoka is a particular take on automation where intelligence is added to the process in order to detect defects when they occur.
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Which SEO errors are negatively impacting your search rankings?

Is it your meta tags? Page speed? Duplicate content?

According to new data, all three of these important factors (and more) very well might be hurting your SEO performance. Read More

In this episode, I interview Keith Krance, a Facebook ads expert. He’s host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.

Keith explains how to create content and calibrate your budget for each phase of the customer j Read More

The ebook — a guide to business process automation — was written casually over the course of a couple of months. It consisted of all of our blog posts on the topic, tied together with an intro and outro, structured so it developed like you’d expect a book to.
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YouTube announced two updates that make it “easier to go live and interact with your community from your computer and phone.” Creators no longer need additional streaming software or extra setup to go live from the desktop. They can simply go to YouTube’s live dashboard or click on Go Live in the Read More

What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “frea Read More

In an increasingly competitive SaaS environment with customer acquisition costs doubling over the past 5 years, every lever that impacts your conversions should be analyzed and optimized – especially your SaaS apps’ pricing page. Read More

Here is a recap of a presentation made by Cyrus Shepard, founder of Fazillion Media and former Director of SEO at Moz, who recently discussed the state of SEO in 2018 at PeepCon 3.0 held in Manila. Read More

YouTube introduced “more ways to watch live videos and interact with your community in real time.” YouTube is starting to roll out a new chat replay feature, which appears alongside the video and unfolds exactly as it did when the video was live-streaming. Read More

It’s thought that a high-touch approach to customer success does not scale.

Here are the common objections:

* There aren’t enough hours in the day to personally oversee 10,000 users.
* Even if there were enough hours in the day, there aren’t enough of us to do it and still be profitable.
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