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Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and Read More

As SEOs, we tend to obsess over changes to the organic results. It usually works like this:

You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typic Read More

Don’t you just hate reading internal business documents?

They’re stuffy, dull, and aren’t optimized for human beings to read. No one opts to pop a mid-morning sleeping pill at their desk, but diving into your library of internal documents is probably about as soporific.

Here’s the strange th Read More

It’s an occupational hazard.

So you bought a electric drill? Why? Oh, because you want to hang some framed photos. Why do you want to hang framed photos? Oh, to make your home more personal. Why is making your home feel more personal important to you?

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Wondering how to increase your business’s reach on social media?

Have you considered partnering with an influencer?

To explore how to develop business relationships with influencers, I interview Neal Schaffer. Read More

Businesses have become what they are today due to an element of expertise you possess. The expertise or knowledge can be in any domain. Be it finance, or supply chain — at the helm of it is education driving our businesses. Read More

If you’re like me, your browser is at the center of your work.

I’m a Chrome user, and I was sold initially on their minimal design and layout, along with the speed advantages it used to have.
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C’mon, how are you going to be like Amazon – I mean, why would you want to?

Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton. Read More

B2B content marketers: It’s time to get over our inferiority complex.

Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Read More

Interested in building a dashboard to track key social media metrics?

Wondering which data and metrics to include?

With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. Read More