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As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand me Read More

What are you doing to retain your customers and keep them happy? It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one, according to Inc. In addition, current customers spend 67% more than new ones. One of the best ways to keep customers coming Read More

In order to keep customers engaged – and attract new prospects – company websites need to be optimized for mobile. Here are four steps you can take to start transitioning to what President Obama is requiring of federal agencies. Read More

You’ve probably heard the expression “content is king.” This is especially true when writing compelling marketing copy. Here are 10 strategies to make your content shine. Read More

One of the biggest challenges of being a small business owner is keeping the financial side of the house organized. Here are 5 simple things you – as a small business owner – can do to help keep your finances in order. Read More

Have you been struggling to make all of your online applications work together? Are tasks like synchronizing posts, sharing data, and managing all the content coming in starting to overwhelm you? Ifttt is a new web service that helps you automate social media tasks by setting rules and combining yo Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

The key to your small business success is keeping up with the financial aspect of the work. In this article, we give you four helpful tips you can use to organize your finances, and how taking thees steps can help you grow your business. Read More

Earlier this week we wrote about Customer Relationship Management (CRM) systems and how to chose the best platform for your business. Today we’re going to focus on what the future of CRM software holds. Tech News World is predicting many changes in the CRM world in 2012, including enhanced social m Read More

Until recently retailers and business owners haven’t had too much trouble marketing to different generations. It’s the new generation – the Millennials or Generation Y – that stump businesses that are trying to reach this audience. Lets take a look at the Millenials and the best strategies to get t Read More