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Companies understand that blogs mean business and this tool is one of the most effective ways to build a brand. Hubspot noted that 58% of companies claimed that their blogs helped them gain credibility within their specific industry. Lets take a look at four reasons a blog will become your store’s Read More

Spring has sprung. And with it brings a host of holidays ripe for gift giving including Mother’s Day, Father’s Day and the graduation season. So how can you – as a retail store owner – turn the spring holidays into a profitable season? Lets look at a five ways you can make the most of spring busine Read More

Smartphones are now shoppers’ “go to” resource for finding the best-priced products. It is not uncommon for Suzy Shopper to be eyeing a price tag in a retail store, while at the same time, comparing the amount to an online shop. Read More

Shoppers perusing through malls and retail outlets are usually doing the same thing — glancing at store window displays. It’s no secret that the more exciting and inviting your display looks, the more likely the customer is to venture inside and shop. What’s the secret to creating eye-catching disp Read More

Not sure what a loyalty program is and how it can help your business? Quite simply, it is a process of offering customers incentives and rewards for continuing to shop at your store. Let’s take a look at some great ideas for customer rewards programs that you can use to retain shoppers. Read More

Now more than ever, it is crucial to make sure your customers are satisfied with your store and service. Online customer surveys are a great way to gauge consumers’ attitude toward your store. Lets look at five ways to ensure you get the most from your customer satisfaction surveys. Read More

With the right camera and simple instructions, you can learn to take amazing product photographs that will make your products leap off the page. Here are four areas to consider before you point and click Read More

Trade shows can be overwhelming, especially if you are a small business or just getting started in the industry. To prepare you for the next tradeshow, we – along with RetailMinded – prepared a set of five tips to get you ready to make connections, have fun, and get the most out of your experience. Read More

What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits Read More

Have you heard of the I.S.E.E.E. formula? It may sound like a secret code or government department. But what I.S.E.E.E. really stands for is five categories of signs that Rick Segel classifies display signage. Today we're looking at the "S" -- Sell Signs. Read More