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Did you know that 26 million U.S. small businesses are not accepting credit cards? And with more and more Americans not carrying cash in their wallets, the question we need to ask is: how are retail purchases being made? The answer is the latest trend in technology and sales: mobile payments. Read More

Who couldn’t use a few tips and tricks to get sales up these days? As the second quarter of 2012 begins, we put a few tips together to help you improve sales in your store. Read More

Over the past decade, business owners have been hit fast and furious with new social media marketing must haves.These avenues have been taking an enormous amount of time and resources away from focusing on traditional marketing, such as print media and radio. In addition, SEO (search engine optimiz Read More

More than ever in today’s economy, it is critical to understand what motivates people to whip out their wallets and make a purchase. What’s the best way to drive traffic into your retail store or business and keep sales strong? Read More

Pinterest is the newest social media site getting lots of buzz. It is designed as an online forum that allows users to “pin” images to their virtual bulletin boards. Businesses – retailers especially – have been quick to catch on to the power of Pinterest and what a phenomenal marketing tool it can Read More

When you’re creating store signs and displays, the overall goal behind these marketing efforts is to sell, or motivate buying. So other than words, the images you use are essential elements of signage that should always convey a message. What images motivate selling? Here’s a rundown of images and Read More

Subtle seasonal marketing can work with store signs and Points of Sale displays. Here are a few examples to get you thinking of how you can advertise holidays without being obvious. Read More

Retailers know that it’s not enough just to throw up a banner or sign to advertise a great in-store special. You also have to pick the materials that sync with the marketing medium. This is why it is critical to know your options when buying signs and displays. Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

You are a retailer who knows you need signage to generate awareness and sales for your store. You’ve gone to a store sign manufacturer and have selected your design and are ready to order. But wait! Did you know there is still more that needs to be done after you’ve identified the sign and design y Read More